Articulating Your CPoP (Customer Point of Pain)
The CPoP or Customer Point of Pain is the best answer when someone asks you what you do. Once you have your CPoP, you'll have an effective vehicle to reinforce your credibility.
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Where does the CPoP Fit it?
Creating your CPoP
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CPoP Checklist 1 - Creating your CPoP
Reinforcing your CPoP
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CPoP Checklist 2 - Reinforcing your CPoP
Creating your “WDTW” (What do they Want)
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CPoP Checklist 3 - Creating Your “WDTW” (What Do They Want)
Sharing your Value Proposition the Right Way
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CPoP Checklist 4 - Sharing Your Value Proposition the Right Way
Your Course Instructor
Mitchell Levy
Global Credibility Expert, Mitchell Levy, is a human whose purpose in life is to serve those who want to be seen as credible and win the war against those in Dubious Nation.
Mitchell has interviewed over 500 thought leaders from across the world on their credibility. This led him to uncover amazing insights on what credibility really is and why it’s important in today’s world, making him the go-to expert on credibility.